The Market Path Identity

Fall 2016
Client: The Market Path
Role: Designer
Adobe Illustrator/ Photoshop/InDesign

Rebranding of a popular fair trade store local to Akron, Ohio. The new identity encompasses the store core message and breathes life into the business by adopting and playing off two colors, yellow and green. These colors represent currency, naturalism, friendliness, and truthfulness. Brown is used as a tertiary color to emphasize the naturalness of their products.